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                        To be a major contributor to the cultural segment in paper industry in terms of volume as well as quality, production standard, customer services, R&D and technology upgradation.

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                        To ensure optimum utilization of existing assets to generate maximum internal resources for renovation, growth and expansion.

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                        To develop professional management culture consistent with the requirement of the industry to attract, develop and retain committed and skilled workforce with emphasis on trust and teamwork.

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                        To preserve the ecological balance and explore eco-friendly production process to strike a harmonious relationship between nature and industry.

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                        To explore and implement technological upgradation of the existing equipment for improved quality and increasing productivity and for greater cost effectiveness.

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                        To enlarge market channels for perennial supply of all variety of cultural paper and to ensure customer satisfaction through value addition and constant upgradation of quality.

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                        To increase utilization of unconventional raw materials and adopt recycling method to reduce dependence on forest resources for maintaining ecological balance.

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                        To provide adequate thrust on product diversification and manufacture value-added items like computer stationery, copier paper, S.S. Maplitho, etc. and create a brand equity for higher profitability and greater market share.

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